"Flipkart and ASICS Collaboration" - Digital Advertisement
BANGALORE - Line Production by Filmapia for this Digital Ad, spanning 3 locations with a crew of 120+ and massive equipment....all in one day!
- Client - The Little Elephant Films, Mumbai
- April 2025
- Location - Bangalore
- BTS Video 1 - Outdoors Shoot
- BTS Video 2 - Indoors Shoot
- Final Video - Run Bengaluru Run!
The shoot for #Flipkart and #ASICS shoes was a mean one!
How do you work with a crew of 120, change three locations in a day, and shoot in the busiest parts of Bangalore?
Answer - With Patience and managed Chaos!
- - We created artificial traffic in the middle of real traffic at Town Hall during peak traffic hours!
- - Armed with a barrage of models/actors, we transported them to 3 different locations, did a ton of retakes and asked them to smile every time.
- - Huge equipment, the creative crew, technicians, production, bouncers and models sweated it out on the streets while the sun shone mercilessly.
- - We shot in tight residential lanes with their own set of challenges.
- - Bouncers, Police, and Traffic Police of different jurisdictions formed the periphery wherever we went.
Thankfully, the shoot for #Flipkart and #ASICS shoes culminated inside a cool, AC brewery with soft, dim lights.
The heat and chaos of the day were polished off on "Pack Up" with pitchers of beer from the client to the rest of the crew!
