Mahindra All New Thar 2020 Launch - Marketing Campaign Shoot

Mahindra All New Thar 2020 Launch - Marketing Campaign Shoot

MUMBAI - A fabulous Mahindra Timeless Rally was organized for the launch of Mahindra's The-All-New-Thar-2020. The rally connected 6 major Mumbai Landmarks

  • Production Agency - Tongue Marketing
  • November 2020
  • Locations - Landmarks of Mumbai!


For the launch of Mahindra's The-All-New-Thar-2020, the Mahindra group organized a rally of all old models of Mahindra Jeeps.

Starting at Horniman Circle, Asiatic Library, Marine Drive, Worli Sea-Link, Girgaon Chowpatty, Bandra-Kurla Complex culminating in a grand event of the unveiling of Mahindra Thar 2020 at Sofitel Hotel.


For this Shoot: Research, Locations, Permissions, Ground Support

Filmapia organized the entire Locations and Permissions of 6 major Mumbai landmarks for the Mahindra Timeless Rally. This coordination comprised of the following elements

  • 100% coordination between the client, Mahindra, the production agency, the filming company, the riders and the location experts on the ground.
  • Location suggestions and options to the creative team
  • All location permissions including the local governments, municipalities, police and traffic taken. 
  • Complete local support teams for the filming of the campaign across multiple locations in Mumbai
  • Crowd management of the people during shoots